GRAEF wanted to communicate its corporate values clearly and tangibly so that they could be understood and experienced by all employees. The aim was to create a common understanding of values and to present the cultural core of the company in a vivid form.
In order to present the transformation of Krone’s production philosophy clearly and comprehensibly, the entire value creation process was visualized in detail. The aim was to present the new principles and processes in such a way that they would be comprehensible and tangible for employees and stakeholders.
To successfully implement the new leadership model, a workshop was conducted with leaders from Germany and Austria to collaboratively develop the content of the “Big Picture.” Based on the workshop results and a briefing session with the creative team at Big Pictury, the Big Picture was designed. Special attention was given to aligning with the corporate design guidelines from the headquarters, which also defined the illustration style. The illustration team at Big Pictury seamlessly adapted these requirements.
Messe Frankfurt uses a big picture to visualize its comprehensive transformation as part of the “Progress” project. This chart serves as a communication tool to take employees along on the journey of change and provide them with orientation and understanding of the upcoming innovations.
The KRONE Group, a leading manufacturer of harvesting technology and commercial vehicles, visualizes its “Strategy 2030” with a Big Picture. This circular diagram illustrates the interlocking of business areas and future megatrends to inform and motivate employees.
WHY does the company do what it does (purpose, mission), WHAT does the company do (brands, business model) and HOW does the company achieve its goals (culture, vision). The big picture should clearly illustrate the company’s value chain with memorable imagery and concrete examples. With the help of the picture, employees should understand what they are contributing to when they act in accordance with the company’s transformation principles. The needs of the target groups should also be clearly recognisable and the examples should be used to illustrate what New Work SE wants to achieve on the market and what should therefore also be achieved for the Group’s brands.
In preparation for our visit to COCON23, we thought about how we could inspire visitors to the fair with the topic of “visualisation” and explain the development process of a Big Picture, while at the same time creating real added value with our stand action. The result: a summary of all the topics that occupy the visitors.
Unlike their “big brothers”, Mini Big Pictures consist of only one basic symbol in the background and up to 5 smaller scene pictures that can be individually designed and filled with content.
Bringing employees along in change processes is an essential factor for the success of a company’s transformation. How can this be achieved? Here are the…