NRW.BANK has developed a new mission statement for all its entrepreneurial activities. Under the heading “WIR für NRW” (WE for NRW), the development bank for North Rhine-Westphalia sums up what drives it every day: To do good for the people, companies and communities in NRW. In order to communicate its purpose to its employees and potential applicants, we developed a big picture in which the new corporate mission statement and its six principles were visually implemented.

Summarising work results of larger and complex projects in such a way that they can be communicated in an understandable way is a challenge where images can make a valuable contribution. As a visual guide and striking overview, they create transparency for new processes and principles. This is also the case here: In various working groups of the COPETRI Circles, profound questions of corporate transformation were dealt with and these had to be vividly presented for Big Pictury.

In close cooperation with the management consultancy E1, Big Pictury developed a Big Picture for the internal and external communication of Stadtwerke Wedel, which shows the company structure to the employees in a transparent and simple way and thus sharpens their understanding of the individual roles in the company.