About the company
For six decades, Würzburger Versorgungs- und Verkehrs-GmbH (WVV) has been the central infrastructure service provider in Würzburg, offering the region solution-oriented services in the areas of energy, water, mobility, the environment and leisure activities. WVV currently employs almost 1,800 people, manages supply networks with a length of around 7,400 kilometers and transports around 29.5 million passengers. In addition, WVV welcomes almost 400,000 bathers every year.
The task
The aim of the project was to make WVV’s entire value proposition visible. In addition to presenting the public service mission to the city of Würzburg, the brand promise – including regional commitment and innovative projects – was to be visually emphasized. A detailed illustration of the Würzburg landscape with its striking historical buildings as well as the infrastructure and locations of the WVV was desired.
The implementation
After a non-binding kick-off meeting, the idea was quickly fleshed out. Big Pictury created a detailed big picture that impressively visualizes both WVV’s services and its regional ties. In addition, a digital click-picture was developed that can be used interactively.
The Big Picture is used in a variety of ways: it welcomes visitors as a window display in the customer center and attracts attention at events – for example as a construction fence banner. It serves as a visual highlight in company presentations, and the Big Picture is also fun to play with in the form of a puzzle and teaches young people at a young age about the matters in which WVV can be relied upon.
CLIENT: Würzburger Versorgungs- und Verkehrs-GmbH
SCOPE OF SERVICE: Development of a Big Picture for use in print and digital, including a clickable HTML5 application
PROJECT TIMEFRAME: 6 months
Result
Thanks to the Big Picture, it is possible to see at a glance how WVV, as a municipal utility company, contributes to the quality of life in the region. The diagram provides a holistic understanding of WVV’s services and reinforces its positioning as a reliable and innovative partner. The “Big Picture” has now established itself as an integral part of WVV’s presentation templates and is used as part of the company’s presentation by the management (Group-wide) – WVV’s Big Picture has replaced the “classic intro slide” with table-structured company key figures.
“With Big Pictury’s Big Picture, we have succeeded in making the diversity of our services and our commitment to the region visible at a glance. The creative and professional collaboration exceeded our expectations and provided us with a tool that is both informative and inspiring.”