About the company
Stadtwerke Hildesheim AG (SWHI) is the central supplier of electricity, drinking water, heat and mobility in the city of Hildesheim and its region. With its subsidiaries, including EVI Energieversorgung Hildesheim, Stadtverkehr Hildesheim (SVHI), Regionalverkehr Hildesheim (RVHI) and Wasserparadies Hildesheim, it is actively shaping the sustainable future of the city and beyond. Their guiding principle is “Living well with us. Today and in the future.” which is more than just a slogan – it stands for a liveable, resource-conserving and future-oriented urban development.
The task – A visual concept for transparent communication
Stadtwerke Hildesheim has a broad portfolio of services ranging from renewable energy supply to smart mobility solutions and digital offerings. The challenge: How can all of these services be presented in an understandable and appealing way for people in the city and district of Hildesheim?
A big picture was developed for this purpose – a detailed visual representation that makes the complex interrelationships of the municipal utilities tangible at a glance. It shows how services and solutions enable and improve the daily lives of people in Hildesheim – in line with the motto: “Living well with us. Today and in the future.”
The implementation – CI-compliant Big Picture with digital extension
A customized big picture was developed in close coordination with the corporate design of Stadtwerke Hildesheim. The color scheme, typography and imagery were specifically adapted to the existing corporate design of Stadtwerke Hildesheim to create a strong visual identity. The Big Picture of Stadtwerke Hildesheim was developed with a clear structure to make the diverse services of SWHI and its subsidiaries comprehensible at a glance.
- The map: The map is based on the most important streets in the city and region of Hildesheim so that viewers can find their way around intuitively.
- The buildings: To create a high degree of recognizability, Hildesheim’s best-known landmarks – including historic buildings and central landmarks – are depicted in the Big Picture. The buildings of Stadtwerke Hildesheim are particularly highlighted and identified by a thick border. This makes the infrastructure of the municipal utilities visible and emphasizes their central role in the city’s development.
- The scenes: The various scenes of the Big Picture visualize the wide range of services offered by Stadtwerke Hildesheim and its subsidiaries. Colored circles make it clear at first glance which company the respective offer is assigned to. This intuitive color structure ensures that the content is quickly grasped and enables people to deal with individual subject areas in a targeted manner.
- The icons: Each icon represents a key service area of Stadtwerke Hildesheim and its subsidiaries – from energy supply and mobility to digital services and leisure activities. In the digital version, the icons act as navigation points that users can use to call up further information. Clicking on an icon opens detailed content on the respective services – for example on electricity supply, district heating, e-mobility or the Hildesheim app.
In addition, an interactive Click-Picture was created as a digital rollout medium. With just a few clicks, users can delve deeper into individual topics and obtain further information on the services offered by Stadtwerke. This digital addition makes customer communication more modern, more interactive and even more accessible.
CUSTOMER: Stadtwerke Hildesheim AG
SCOPE OF SERVICES: Development of a Big Picture for use in print and digital as well as an interactive click version
PROJECT PERIOD: 4 month
BUDGET: Five-digit range
The Big Picture perfectly illustrates how our products and services enable and improve a good and modern life. With the interactive extension through the Click-Picture, we can communicate our range of services in an even more targeted way. This solution supports our vision and underlines our claim: Living well with us. Today and in the future.