The Challenge
Normfest, an established company in the field of workshop equipment and supplies, was faced with the challenge of modernizing its sales channels in order to adapt to the changing requirements of its customers. While the focus had previously been on personal customer visits, customers increasingly wanted other contact options – such as via purchasing platforms and buying groups. This meant that Normfest had to realign its sales strategy and introduce new roles and channels in sales.
Solution
Big Pictury developed a customized big picture to present this change in a comprehensible and motivating way for employees. It visualizes the new sales channels, shows the changed and new roles in the company and explains how these changes respond to the changing needs of customers. The Big Picture acts as a visual map of Normfest’s vision for the future and serves as an orientation aid that makes complex concepts understandable and tangible.
Result
Normfest successfully uses the Big Picture in internal training courses and presentations. It supports the sales team in understanding the company’s realignment and putting it into practice, thus promoting uniform communication about future goals and the strategic direction in sales.
CLIENT: Normfest GmbH
SCOPE OF SERVICES: Development of a Big Picture for use in print and digital
PROJECT TIMEFRAME: 3 Months
BUDGET: Five-digit range
“The collaboration with Big Pictury is a valuable support for us to make us fit for the future. The developed Big Picture helps our teams to understand the new sales channels and roles and to shape the vision for the future together. The visualization is not just a picture, but a strategic tool that makes our change processes visible and tangible.”
Enver Zolj, Managing Director, Normfest GmbH