Homeier Solution GmbH & Co. KG is a leading company in the field of modern lighting solutions, specializing in smart, energy-efficient lighting systems for industrial and logistics environments. Homeier Solution’s solutions offer much more than just light: they reduce operating costs, increase occupational safety and can be seamlessly integrated into existing operating processes. The Big Picture, developed by Big Pictury, provides a vivid illustration of Light 4.0 technology and shows its specific benefits – a valuable tool for the company’s sales strategy and customer communication.
Challenges
Homeier Solution faced the challenge of communicating the complexity and added value of its smart lighting solutions to potential customers in a clear and concise way. As the Light 4.0 technology includes numerous functions such as energy savings, remote monitoring and flexible adaptation to customers’ needs, the company needed an effective visualization to communicate the benefits quickly and memorably. In sales in particular, it was important to show customers the key benefits of the innovative lighting solutions at a glance and thus speed up decision-making processes.
Key scene 1: “Lower operating costs thanks to smart control”
This scene in the Big Picture illustrates how intelligent control systems, such as daylight-, presence- and time-dependent controls, reduce energy consumption and thus enable cost savings of up to 95%. This concise illustration allows the Homeier Solution sales team to quickly and convincingly demonstrate the financial benefits to customers.
Solution
The Big Picture from Big Pictury enabled Homeier Solution to visually summarize the benefits of Light 4.0 and present them in a clear format. The Big Picture covers the entire process – from planning and installation to ongoing monitoring and flexible adjustment. This allows customers to see at a glance how Homeier’s smart lighting systems can increase their efficiency and reduce operating costs. The Big Picture serves as a central communication aid and is successfully used in sales talks to convey complex content quickly and effectively.
Key scene 2: “Monitoring and maintenance”
This scene shows how remote monitoring and regular energy evaluations provide a comprehensive overview of the status of the lighting system. This allows customers to view their savings and the status of the systems at any time. This visualization supports the sales team in making the long-term benefits of Light 4.0 technology understandable and creating trust in the continuous optimization of the systems.
Key scene 3: “Increased work safety”
The Big Picture illustration also shows how standard-compliant lighting can be used specifically to prevent accidents in dangerous areas in order to ensure optimum visibility. This scene in the big picture underlines the safety benefits for the customer, which go far beyond conventional lighting systems.
Result
By using the Big Picture, Homeier Solution was able to make the sales process more efficient and significantly simplify communication about the benefits of Light 4.0 technology. The visual representation creates clarity about the added value of the lighting solutions and makes it easier for the sales team to approach customers in a targeted manner. Potential customers can become enthusiastic about the offer more quickly as they can see the benefits at a glance and make their decision with confidence.
Client: Homeier Solution GmbH & Co. KG
SCOPE OF SERVICES: Big picture for use in print and digital media
PROJECT TIMEFRAME: 3 months
“With the Big Picture, we can make the benefits of Light 4.0 immediately understandable to our customers. The clear and memorable presentation helps our sales team to communicate the potential of smart lighting systems quickly and convincingly. The visual support provided by the Big Picture accelerates decision-making processes and creates trust in our solutions – a real added value for our company.”