For GRAEF Office, we have developed an individual big picture that visualizes the company’s core values in a vivid way. The picture serves as an orientation aid for employees and managers by presenting the shared principles, guidelines and behaviors in a clear and understandable way
About the company
GRAEF stands for innovation, quality and a value-oriented corporate culture. As a dynamic company with a strong team spirit, GRAEF attaches particular importance to sustainable growth, trusting cooperation and continuous development. The values we live by are the foundation for long-term success and an inspiring working environment in which employees and customers alike feel at home.
The task
GRAEF wanted to communicate its corporate values clearly and tangibly so that they could be understood and experienced by all employees. The aim was to create a common understanding of values and to present the cultural core of the company in a vivid form. The central principles of enthusiasm, sustainability, dialog, trust and further development were not only to be described in abstract terms, but also made visible through concrete scenes in everyday working life. The Big Picture should serve as a long-term communication tool and inspire both new and long-standing employees to actively live the values.
The implementation
Together with GRAEF, we developed a customized big picture that makes the corporate values visually tangible and promotes sustainable identification with the corporate culture.
Anchoring in the real working environment – The situations depicted take place in actual GRAEF offices. Photos of the offices were used as inspiration so that employees can better identify with the image.
Structure according to the corporate principle – The individual areas of the Big Picture are arranged in a hexagon structure. This structure reflects the cellular organization of the company and illustrates the close networking of the various value areas.
Lively communication of values – The Big Picture shows concrete everyday situations and behaviors that reflect the values we live by. This makes it clear at a glance how enthusiasm, sustainability, dialog, trust and further development manifest themselves in everyday working life.
Sustainable anchoring of the corporate culture – The image serves as a continuous reminder and basis for discussion for managers and teams. It helps to promote a shared understanding of values and actively anchor the principles in everyday working life.
Versatile applications – The Big Picture can be used in onboarding processes, training courses and workshops and thus promotes long-term identification with the corporate culture.
With this Big Picture, GRAEF has received an inspiring tool to communicate its corporate values in a lively and effective way – for successful and value-oriented cooperation.
CUSTOMER: GRAEF GmbH
SCOPE OF SERVICES: Big Picture for use in print and media
PROJECT PERIOD: 2 month
BUDGET: four-digit range
Our values are the foundation for our collaboration and our success. With the Big Picture, we have created a visual basis that makes our corporate culture tangible and provides orientation for all employees. It not only shows what we stand for, but also how we live our values in our day-to-day work – in our real spaces, with real situations. This creates a common identity that unites us even more as a team.
Füsun Cihan, Accounting, Human Resources, Prokura, GRAEF GmbH